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Green initiatives making only small dent

East Bay Business Times – January 30, 2008

There is no doubt that it is difficult to make a real difference in changing the waste of our precious resources. While Al Gore may say that it is simple to make a major impact, the sad reality is that it isn’t. It takes considerable effort to make a major change and this underpins how difficult it would be to reverse mankind’s creation of carbon dioxide.

Even the recent Superbowl has tried to be a more green endeavor but the results were probably less than satisfactory. They even planted a bunch of trees to offset the carbon production, even though the carbon lifecycle shows that this is not truly a long-term solution to the problem since the trees will eventually die and then release most of their carbon back to nature.

Intel says it will become largest buyer of green power in U.S.

Silicon Valley / San jose Business Journal – January 28, 2008

I am not a lover of carbon trading.  I have complained about them multiple times (read some of my comments here, here, and here).  However, I plan on discussing how companies are trying to be “green” and also how they are trying to profit from that effort – at least in the court of public opinion if not on their balance sheet. (Follow the feed link to read the rest of the story).

So it seems prudent to take a look at Intel which instead of trading carbon purchased renewable energy credits.  This is not a company that uses huge amounts of energy like a heavy manufacturer like GM or Ford.  However, they are quite large and their energy bill is likely quite considerable.